Ensure The Accuracy of Your Data With Our Data Rationalisation Service.............

What We Offer

Data Rationalisation is an absolute necessity for any business that is serious about maintaining an accurate database of anything from your customers to products being manufactured or sold. One of the most important benefits of a data rationalisation process is the establishment of a standardised and adequate data structure.

We offer services in data rationalisation such as:

• Deduping - In an average mailing list about 15% of the names are duplicated. This means you can immediately save 15% of your printing and mailing costs without missing a single customer if you dedupe your list effectively before mailing. The savings however go much further than that. One of the reasons the direct marketing industry tarnished its reputation and became synonymous with “junk mail” is because all too often the same customer received the same offer four or five times. When this happens you spend four or five times the amount on that one prospect but you actually reduce your chances of the mail piece being opened. Because people sometimes regard telemarketing as a greater intrusion than direct mail, it is even more important to make sure your telemarketing list is deduped.
  
  
  Deduping Improves your business by:
  • Increasing business efficiency through more accurate data.
  • Increasing office productivity and reducing postal costs by eliminating duplications.
  • Reducing dependency on IT staff.
  • Improving company image with clean, correct and standardised name & address details.
  • Preventing bouncing emails with more accurate email addresses.

Of course deduping is only a small part of the data rationalisation service that we offer. There are many other aspects of the service which include:

• Error Filtration
• Data Comparison
• Database Normalisation
• Many more... Contact us for more details...

Data rationalisation ensures that all your divisions, departments and functions are working from a common base of quality business information. It integrates customer and supplier information across your business units, so you can measure the total scope of your relationship with any individual company or group of companies. And it makes it possible to identify and leverage additional opportunities with customers and suppliers that are members of the same corporate family.

Data Rationalisation Process